An estimated 165.8 million people shopped between Thanksgiving Day and Cyber Monday in 2018, and each purchased an average of 16 gifts during that time frame. Collectively, their haul came in billions of packages delivered through the mail system, over 900 million of which were tendered by the USPS alone. So what's a shopper stuck juggling multiple orders from multiple retailers to do? One solution is Route's tracking platform, which offers solutions on both the merchant and consumer sides. The Silicon Slopes, Utah-based startup today announced the launch of a visual order tracking app -- Route App -- for iOS, alongside a package insurance coverage plan, coinciding with the closure of $12 million in seed funding.